STYLING: LOOKBOOK WITH BASH HOUSE OF DENIM
For me, back in my early 20s i never thought denim could be stretchy, it was that material i imagined with so much hardness in its feel. Lets read a little about the origin of this beautiful fabric by LEVI STRAUSS, who founded the first company that manufactured Blue Jeans..
Levi Strauss, a pedlar who had immigrated to North America from Bavaria, followed the Gold Rush in California in the 1850s to sell his goods. The miners asked him for sturdy and durable work pants. With the help of a tailor, Strauss put together work pants that were supposedly made out of the canvas he had brought with him for the assembly of tents. In the 1860s, he began to fabricate pants made from heavyweight denim, and because the pants were dyed with indigo they were named “blue jeans”.
The original design of Levi Strauss blue jeans, Design 501, was influenced by the style of the loose trousers worn by Genoese sailors, a feature of which was the flared bottom to fit over work boots. Strauss selected a hardwearing fabric known as Serge de Nîmes (denim) which had gained popularity in France. Denim is heavy twill-woven cotton, a natural fiber that absorbs moisture quickly, dries quickly, and has a cooling effect when it is warm.
The original Levi Jeans Design 501 did not undergo too many changes over the years, with the exception of becoming tighter fitting. In the 1960s, preshrunk jeans known as Levi Design 505, a regular fit jean with a zipper fly opening rather than a button fly, became available. This design was followed by a slim boot- cut jean with a normal waistline known as Levi Design 517, and then a lower waistline jean referred to as Levi Design 527. Since the 1970s, Strauss & Co. have produced trendy styles such as the loose, comfort, relaxed, slim, and skinny jeans (Harris & Johnston, 1971, p. 221; Wikipedia, Jeans).
I had to cut down the stories a bit so we can get to focus on the latest trend in fashion from BASH HOUSE OF DENIM.
Designs by BASH HOUSE OF DENIM
Hair by MUMAYAZ
Styled by FASHION GLAMOUR
Photography by AYO ALASI